Shazam hits 100m user mark, targets the living room for growth

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Music recognition and discovery service Shazam has reached somewhat of a milestone today: growing its user base to 100 million, of which 25 million users were added in the past six months. At first glance that sounds pretty impressive, though not entirely surprising.

Back in May we reported that the ten-year old London-based ‘startup’ had grown its user base from 50 million to 75 million members in the previous six months, and that its service had identified more than one billion songs to date. Shazam CEO Andrew Fisher predicted at the time that the company would hit the 100 million member mark by the end of this year and today he was sort-of proved right. However, these aren’t necessarily active users just those that have tried the app. So take that as you may.

The core Shazam offering is its mobile app, which runs on Android, BlackBerry, BREW, iPhone, iPad, J2ME, Symbian and Windows Phone and enables users to identify what song is playing, preview 30 second clips, buy the track, find local and international tour dates for the tagged artist and purchase tickets to the gigs.

Shazam’s next line of attack, however, is to get users interacting with television programmes and advertising using the same recognition technology that originally targeted just music. When viewers see the Shazam logo on screen, they are invited to ‘Shazam’ the television programme or commercial where they can interact with “special programming content, buy products, and enter promotions.” Launched in February, partners so far include: NBC Universal and HBO, as well as major brands, such as Levi’s Dockers and Lynx.

Of note, Shazam announced back in October 2009 that it was profitable, while raising a new round of funding from Kleiner Perkins Caufield and Byers (out of their iFund). The company also lists DN Capital and Acacia Capital Partners as investors.

  • http://jetlib.com/news/2010/12/06/shazam-sort-of-hits-100m-user-mark-targets-living-room-for-growth/ Shazam (Sort Of) Hits 100M User Mark, Targets Living Room For Growth | JetLib News

    […] Read the rest of this entry » […]

  • http://bligbook.com Bligbook

    wow….100 users….too good….

  • http://www.mmogamesvs.com/ Mikey MMo Games

    Yes, but it is not very profitable yet. I am curious if the revenue also increased with 100%

  • daan

    sorry to sound a bit stupid, but how many smart phones are out there? shazam would need a pretty awesome penetration to reach 100m users….

  • http://www.greenstreet.net PaulH

    I know you used the word ‘start-up’ in quotation marks, but why use the word start-up at all? Why not just say: “…ten-year old London-based company”?

  • http://www.psfk.com/2010/12/creative-problem-solving-paid-tweets-a-global-expansion-for-hulu-business-headlines.html Creative Problem-Solving, Paid Tweets & A Global Expansion For Hulu [Business Headlines] - PSFK

    […] Shazam hits 100m user mark, targets the living room for growth […]

  • http://trendory.com/creative-problem-solving-paid-tweets-a-global-expansion-for-hulu-business-headlines.html Creative Problem-Solving, Paid Tweets & A Global Expansion For Hulu [Business Headlines] | trends trendory trend

    […] Shazam hits 100m user mark, targets the living room for growth […]

  • http://technomadaire.wordpress.com/2010/12/11/le-technomadaire-2010-semaine-49-edition-du-11-decembre/ le technomadaire 2010, semaine 49 (édition du 11 décembre) | le technomadaire

    […] Riche de 100 millions d’utilisateurs, Shazam vise la télé et la pub Le service de reconnaissance musicale a 100 millions d’utilisateurs, contre 75 millions il y a 6 mois et 50 millions il y a un an. Une croissance permise par le développement d’applications pour les terminaux mobiles (Android, BlackBerry, iPad, etc.). Shazam veut maintenant se développer sur la reconnaissance sonore de programmes et de publicités télévisés : l’affichage d’un logo à l’écran permettra à l’utilisateur d’avoir accès, via le logiciel, à des informations, des promotions, voire d’acheter des produits. http://eu.techcrunch.com/2010/12/06/shazam-hits-100m-user-mark-targets-the-living-room-for-growth/ […]

  • http://www.collegesocialnetwork.net/ Laura Lovely

    Great site and good job

  • http://eu.techcrunch.com/2011/01/13/get-off-of-my-cloud-shazam-discovers-spotify/ Get off of my cloud – Shazam discovers Spotify

    […] along with television broadcasters including NBC Universal and Fox Broadcasting Company. In fact, the living room is the next growth target for Shazam. CrunchBase Information Shazam Entertainment Information […]

  • http://eu.techcrunch.com/2011/01/20/shazam-continues-to-invade-the-living-room-partners-with-cable-channel-syfy/ Shazam continues to invade the living room, partners with cable channel Syfy

    […] room and, specifically, television is Shazam’s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://jetlib.com/news/2011/01/20/shazam-continues-to-invade-the-living-room-tv-tagging-comes-to-syfy/ Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | JetLib News

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://hkanm.org/?p=11063 Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | 香港新媒體協會

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://trendoloji.com/?p=953 Shazam Salon İhlal Devam Eden, TV Etiketleme Syfy Comes To

    […] living room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://test.andrewsayshello.com/wordpress/?p=41 Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | ASH Testing

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://snipbids.com/blog/?p=54 Today’s Links | SnipBids Blog

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://www.corsetbustier.org/juice/?p=701 Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | Corsett Bustier – The Juice

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

  • http://gigaom.com/2011/06/15/shazam-makes-first-acquisition-introduces-lyric-synchronization/ Shazam makes first acquisition & gets closer to karaoke in your pocket — Tech News and Analysis

    […] Spotify’s users to play music identified through Shazam. Shazam has also been taking its recognition technology into the living room, allowing users to interact with onscreen […]

  • http://techcrunch.com/2011/11/29/shazam-reacquires-its-audio-recognition-intellectual-property/ Shazam Reacquires Its Audio-Recognition Intellectual Property | TechCrunch

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV advertising. In […]

  • http://brettmbell.com/2011/11/29/shazam-reacquires-its-audio-recognition-intellectual-property/ Shazam Reacquires Its Audio-Recognition Intellectual Property | BrettMBell.com

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV advertising. In […]

  • http://www.ipwire.com/ip-deals-and-opinion/shazam-reacquires-its-audio-recognition-intellectual-property.html Shazam Reacquires Its Audio-Recognition Intellectual Property

    […] to the music playing on your radio in order to tell you what song was playing. However, in recent months, the company has been working on leveraging that same technology for use with TV advertising. In […]

  • http://mindspew.net/?p=4874 Shazam Continues To Invade The Living Room, TV Tagging Comes To Syfy | Mind Spew

    […] room and, specifically, television is Shazam‘s next growth target. That’s something we’ve known for a while as the service aims to expand beyond its music recognition roots to become a wider discovery […]

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