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Time Warner Leads $6 Million Round For Media Check-In App Maker AdaptiveBlue

Leena Rao

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Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, December 3rd, 2010
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AdaptiveBlue, the developer of social recommendations app GetGlue, has just raised $6 million in new funding, according to an SEC filing. From the looks of the filing, it appears that Time Warner, RRE and Union Square Ventures all participated in the round.

GetGlue allows users to check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time. With each check-in, users earn points and stickers from GetGlue and other major brands. The app also allows users to rate their favorite shows, movies, music and books and receive personalized suggestions.

You can also share check-ins with your Twitter and Facebook friends, rate lists of popular shows, movies, music and books, receive weekly new releases and customized recommendations, and access existing reviews, clips and ratings for 20 million movies, books and albums.

A Time Warner investment is a big vote of confidence for GetGlue, which seems to have made a growing business out of TV and movie check-ins. The startup has struck a number of high profile deals with media companies for branded partnerships including HBO, Fox, Showtime, PBS, TwiT, and Universal Pictures.

And via these partnerships and new mobile offerings, GetGlue has been steadily growing. The startup officially hit 10 million monthly check-ins and ratings in September, up from an average monthly rate of 5 million ratings and check-ins in previous months.

Crunchbase

Product: GetGlue
Website: getglue.com
Company AdaptiveBlue

GetGlue is a leading social entertainment network. Fans use GetGlue to check-in while consuming entertainment to connect with friends, get personalized recommendations, and earn exclusive rewards from over 25 media companies. GetGlue is available at GetGlue.com and via a variety of GetGlue apps. The GetGlue mobile app enables users to check-in to tv shows, movies, music and books, plus see what their friends are consuming in real-time. On GetGlue.com users can quickly build up their taste profile, get fresh suggestions every...

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