Online ad technology startup Resonate Networks, which has just raised $5 million in financing, has scored a digital media heavyweight as its new chief revenue officer.
George Stewart, former Executive Vice President of Media Sales at Demand Media and previously SVP of Advertising Sales at Next New Networks, will work directly with Resonate clients to build brands online by leveraging the fledgling company’s “Attitudinal Targeting” technology.
He will work from New York City.
Stewart began his digital media career in 1999 at online music startup LAUNCH.com, where he was VP of Advertising Sales – the startup was acquired by Yahoo in 2001. While at Yahoo, Stewart served as National Director of Sales and Category Development Officer.
Launched in 2009, Resonate claims to have pioneered an entirely new method for reaching consumers based on their values, beliefs, and attitudes, independent of cookie-based behavioral data. The company has stamped a fancy label on said solution and refers to it as ‘attitudinal targeting’ (more about how it works here).
Resonate answers the central question facing marketers: What motivates people to take action? Resonate’s proprietary platform produces deep insights about consumer’s values, motivations and beliefs and translates them into more effective media and marketing strategies. Resonate’s insights power the campaign performance of leading brand and political advertisers. Headquartered in Reston, Va. with offices in Chicago, Los Angeles, New York, and Washington, D.C., Resonate is privately held, having raised nearly $30M in funding from firms including Greycroft Partners, iNovia Capital and...
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