Virgin's iPad-Only Project Hits The App Store; $2.99 Per Issue, iOS 4.2 Required

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Tuesday, November 30th, 2010

As expected, Virgin’s new iPad-only magazine Project has hit the App Store. Most had been anticipating it at some point later today, but it actually went live in the U.S. store right around midnight PT. We’ve just managed to snag a copy after a pretty lengthy download (these magazine makers really need to get these file sizes under control).

We’ll do a more thorough walk-through once we’ve actually sat down and read the thing. But at first glance, Project looks nice. The interactive movie cover reminds me a bit of the newspapers in the Harry Potter films. Of course, once I got past the cover, it took me a bit of time to figure out how to navigate through the damn thing. But I eventually got the hang of it.

The Project app itself is a free download, but you have to buy the issues. The first one, with Tron: Legacy star Jeff Bridges on the cover, is $2.99. But apparently that’s a one-time price for the whole month and you’ll get new content every once in a while — at least I think that’s how it’s going to work.

More to come. For now, find the app here.

Update: As a reader notes in the comments, the Project app requires iOS 4.2, the latest version. So if you haven’t updated yet, now would be the time if you want to see this app in action.

Product: iPad
Website: apple.com
Company Apple

The Apple iPad, formerly referred to as the Apple Tablet, is a touch-pad tablet computer announced in January 2010, and released in April 2010. It has internet capabilities running on either WiFi or 3G, and offers an optional dock with a full size mechanical keyboard. The iPad is a line of tablet computers designed, developed and marketed by Apple Inc. primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. Its size and...

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Company: Virgin Media
Website: virginmedia.com
IPO: NASDAQ:VMED

Virgin Media is a UK based company offering TV, Broadband, landline phone and cellular service.

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