Dailymotion's traffic surges – not being YouTube can be an advantage

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Remember Dailymotion? No? You remember! That web site that came out soon after YouTube with lots of video on it. Still nothing? Ok, well here’s a refresher. It’s not YouTube but like YouTube. It’s had $68.5m invested in it to date and is very big in France.

But that’s not all. According to comScore Media Metrix figures released today, it’s the 32nd most visited online destination in the world, up from the 49th most visited site in May 2010. Traffic on Dailymotion properties grew from 64 million unique visitors to over 93 million during that six-month period.

“Dailymotion has remained focused on offering the best experience for our users, partners and advertisers,” said Cedric Tournay, CEO of Dailymotion.

Dailymotion puts the growth down to curating content from premium partners alongside user generated video and sharing across social networks.

Having visited Turkey recently, I can tell you that not being YouTube, which is banned in that country (population, 70 million), is kind’ve a help as well.

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