Coull opens up in the US, as ad partners pick up

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Angry Birds Day, Dec 11 – Something big is going down in London…

Coull, the video advertising network, has opened an office in Santa Barbara, California with an initial team of seven and next up will be a New York office. The launch is in response to US advertisers using the platform including Michael Kors, eHarmony, eFax, Grockit and Paul Fredrick. In addition, Steve Brown, co-founder of, has joined the board alongside Irfon Watkins, Coull’s CEO. Steve ran from its inception through to being bought by AOL a couple of years ago.

In contrast to Flash overlay ads, Coull’s technology lets publishers and advertisers tag individual products within videos, making it possible to click through and buy products right from the video.

Here’s an example of the kind of work being done.

Advertisers such as Nike, Renault, Unilever and Agent Provocateur are already users in Europe. Its Video Performance Network now has 2000 advertisers and a publisher reach of 200m unique users per month.

  • Damon Oldcorn

    This is great news, just shows these things take time, but a real professional team making the right moves and a great platform.

  • Steve Merryweather

    Congratualations to Irfon and the team – well done guys !

  • Irfon

    Thanks for the comments guys. We have taken a little longer than planned but it was worth the wait!

  • Todd Bida

    Congratulations on securing Steve Brown to join your board. Steve’s an internationally respected, pioneering architect of the affiliate marketing space….a rock star who knows how to build organizations to scale consumer activation and engagement.

  • Mark Hindmarsh


    Way to go… The blood, sweat and tears over the years is paying off… You deserve all the success that hopefully this expansion brings..

    Beers soon!

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