Family members can add items to the list by email, IM, text message, on the Web, from a mobile web browser, or from an iPhone or Android application.
Any changes to shopping lists get synchronized in real time, which guarantees users that they are always up-to-date, no matter how they’re accessed.
Essentially, the tool wants to help you cut down the time you spend creating your grocery lists, planning meals, and actually doing the shopping at the store. An admirable goal.
I’ve contacted the company to learn who the investors are, and what the startup plans to do with the capital, but a spokesperson said she couldn’t immediately answer my questions.
Update: just got word that this round brings ZipList’s total raised to $4.5 million. Investors include Softbank Capital, Martha Stewart Living Omnimedia and unnamed angel investors.