We can’t say we’re really surprised: according to market research company Gfk, smartphones are getting increasing popular in Asia, with Android now being the region’s most popular OS for this type of handsets. Cell phones with the Google software on board have reportedly enjoyed brisk sales in that region in the second and third quarters of 2010.
Gfk says that Android has dethroned Symbian in Asia in Q3 this year, both in terms of value and actual handset sales. Android seems to be especially going strong in Hong Kong, Macau, South Korea and Taiwan. In Southeast Asia (i.e. Indonesia or Malaysia), Symbian is still dominant – even though the OS is gradually losing ground to the iPhone, Blackberry and Android.
What’s also interesting is that one out of five handsets sold in Q3 in these regions was a smartphone. According to Gfk, smartphone sales between July and September this year amounted to 4.7 million units, which is a plus of 270% when compared to the same quarter last year.
Makers generated US$1.48 billion in revenue in that time frame with smartphones – almost 50% of their overall revenue. Expect these numbers to keep growing, as long as cell phone makers in the region keep on producing smartphones for the masses.