Nokia expands management team with a CMO: Verizon vet Jerri DeVard

Next Story

Did America Lose its Cleantech Mojo, or Did Brazil, Germany and China Just Get More? (TCTV)

Nokia has appointed Jerri DeVard as Executive Vice President and Chief Marketing Officer, a new role that comes into effect as of January 1.

DeVard is a 25-year marketing vet, with relevant experience in the telecom industry – she served as Senior Vice President for Marketing and Brand Management at Verizon from 2003 to 2007.

DeVard started her own marketing consultancy agency, called DeVard Marketing Group and based in New York. As a Principal at the firm, she provided counsel to Microsoft, among other consumer-focused companies. I mention that, of course, because Nokia’s new CEO, Stephen Elop, hails from the Redmond software company.

DeVard will join Nokia’s Group Executive Board and report to Niklas Savander, Executive Vice President and head of Nokia’s Markets unit.

Prior to Verizon, DeVard served as Chief Marketing Officer for Citigroup’s e-consumer business and before that held senior marketing positions in Revlon and Harrah’s Entertainment.

She holds a degree in Economics from Spelman College and an MBA in Marketing from Clark Atlanta University.

On a sidenote: DeVard has also applied her experience in fund-raising efforts as part of the Barack Obama presidential campaign.

  • Nokia Expands Management Team With A CMO: Verizon Vet Jerri DeVard | JetLib News

    […] Read the rest of this entry » […]

  • andraz

    not sure if hiring telco people is the right way to go.

  • donfelipe

    Does Nokia North America still exist? I hardly see any new Nokia phones on the streets. My advice to Jerri DeVard is to get all the money she can get from Nokia because Nokia North America will not be around for too long. IPhone, Android and Blackberry have killed Nokia. Even Phone 7 has more users than Nokia.

  • PookieBadMuffin

    Uh, Lady Chablis?

  • jason

    Great Nokia! Now you have a new CMO that brings the same old same old to the table. You need to look for industry outsiders.

    I am guess the discussion sounded something like this…”We need some fresh blood with new ideas….as long as they aren’t to fresh or to new.”

    Big corporations are clueless.

  • jave

    Why the long face sweetheart?

  • iamnotpretending

    That’s a man, I swear to god.

    • adam varona

      No you are wrong. That’s a SHim…

  • Time Management Wheels | eTime Management Course

    […] src=" management wheels.jpg” alt=”time management wheels” […]

  • Time Management Lifestyle | eTime Management Course

    […] src=" management lifestyle.jpg” alt=”time management lifestyle” […]

  • Funny Time Management Video | eTime Management Course

    […] src=" time management video.jpg” alt=”funny time management video” […]

  • Time Management Monthly Schedules | eTime Management Course

    […] src=" management monthly schedules.jpg” alt=”time management monthly […]

  • Jo Saccs

    Should be interesting to see how this turns out.

  • WulfCry

    She’s up to a challenge lets hope that pretty smile knows how to show some teeth, Consumers are a rare breed of cuddle some like it hot others like it cheap most go for its almost similar see?.
    So whats on her mind.

  • Nokia Appoints Jerri DeVard as New Chief Marketing Officer

    […] has in store for Nokia’s marketing, and I’m actually looking forward to it, too.[Via: TechCrunch Europe] If you enjoyed this article, please consider sharing […]

  • Aad 't Hart

    Nokia needs the best people it can find. Too bad I didn’t get a call yet:

  • Smart Phone Top 10 » Nokia hires Jerri DeVard as new Chief Marketing Officer

    […] [Via: TechCrunch Europe] […]

  • Personal Time Management Shareware | eTime Management Course

    […] Self-development of a draft project management offers considerable opportunities for personal development. You should carry out a self-evaluation […]

  • Time Management Tutoring | eTime Management Course

    […] Management Homework Help: Tutoring unique and effective […]

  • Nokia expands management team with a CMO: Verizon vet Jerri DeVard (Robin Wauters/TechCrunch Europe) | Stephen Joseph Bag

    […] Wauters / TechCrunch Europe:Nokia expands management team w&#1110t&#1211 a CMO: Verizon vet Jerri DeVard  —  Nokia &#1211&#1072&#1109 appointed Jerri DeVard &#1072&#1109 Executive Vice […]

  • jomamas

    BS ex-Microsoft execs only recognize other corporate BS in the form of this no doubt super communicator.

    But how does hiring a marketing person from a UTILITY COMPANY with the WORST BRANDING of all fortune 500 companies make things at Nokia better?

    Nokia is going down the tubes.

blog comments powered by Disqus