Why Doesn't Facebook Look Like This? Because Twitter Does.

Mg Siegler

MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

Monday, November 22nd, 2010

Back in April of this year, I put up a post with a simple question: Why Doesn’t Facebook Look Like This? The post contained screenshots of a Facebook redesign that Japanese design firm iA had done for the company back in late 2006/early 2007. Facebook didn’t end up using the ideas, but there’s no denying that they looked great. In fact, looking over them again, they now look familiar. They look like New Twitter!

Well, technically, the overall concept is a bit more like Twitter for iPad (with the three-pane view). But that shares many of the same design concepts as New Twitter, so they all sort of look alike. And if you remove the first pane on the Facebook concept, you essentially have New Twitter: a two-pane experience in which the update stream folds out into the conversation stream. It’s uncanny.

Now, I’m not suggesting that Twitter borrowed anything improperly here — I’m sure this pane design concept is quite old — but it’s interesting that Twitter, a Facebook rival, now looks like this popular Facebook redesign concept that was seen the web over. Perhaps that’s why I liked both Twitter for iPad and New Twitter immediately when I saw them — as I wrote back in April, I loved this pane design concept, and wish Facebook would have gone in that direction.

Instead, Twitter did.

Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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