What to wear at The Europas

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Of course, being a European awards, fashion is an essential part of The Europas. So, better late than never, we thought we’d tell you the dress code this evening at The Europas Awards, the Startups Awards for Europe.

The dress code is the same as last year: “Dress To Impress”

Here’s a selection of what people wore last year.

Also, there will be food.

A huge thanks to our awesome sponsors Moonfruit, Winston & Strawn / Bootlaw, Latitude, Fidelity Growth Partners Europe, TechHub and video streaming partner Newspepper.

SPONSORS

Moonfruit has been providing DIY tools for people to design and build ‘Beautiful websites, simply.’ since 1999. To date 2.7m+ websites have been built by small businesses, communities, families, designers, crafters and freelancers who want to express themselves online without having to code. Moonfruit is passionate about creativity and simplifying technology for everyone. Our latest release Moonfruit 5.0 is not just a website editor, it behaves more like a graphic design package giving you control over the detailed design of your site. The Flash environment allows true drag and drop, point and click editing. You can layer, crop, animate, colour, apply transparency to objects on your page. You can also now add HTML widgets and social media tools to your sites. All sites are rendered in Flash and an alternate version in HTML. Moonfruit has been profitable since 2003 and grew 70% in 2009. Please go to www.moonfruit.com for more information.

Bootlaw is a free boot camp for emerging technology, internet and digital businesses and the professionals working in them who want to learn more about the legal issues they face. With over 600 members, it is the biggest law-related meetup on meetup.com and it is brought to you by lawyers Barry Vitou and Danvers Baillieu, the friendly technology specialists at Winston & Strawn in London. For more information go to www.bootlaw.com

Latitude is one of the largest and longest-established digital marketing agencies in the UK, with expertise in SEO, PPC, display advertising, social media, conversion analytics and affiliate marketing. If you’re just dipping your toe into digital marketing, take a look at some of our guides on our site. If you’re looking to appoint a new agency, or you think your existing agency could be performing better, read on. We can help you achieve the best possible ROI on your digital marketing spend, using a depth of experience and breadth of expertise that is unmatched in the digital marketing industry. Unlike traditional advertising and marketing agencies, our whole approach is built on performance. The results we deliver for our clients speak for themselves – take a look at What we’ve done. We’re confident that we can make a difference to your bottom line. In fact we’re so confident that we offer many of our clients performance-based pricing. We are different from many digital marketing agencies because we believe the best results are obtained with the right combination of people and technology. Relying too heavily on one or the other means you’re likely to miss a trick. We are technology agressive. We don’t use just one type of software or provider, but based on our experience we choose from the wide range available to provide the very best solution for each client. Read more about our approach to technology. However, we think the real value is in our people. We make our money from insight and performance, not data. People bring a depth of knowledge, experience and analysis that technology alone can’t bring – and you’ll see the difference in your bottom line.

Fidelity Growth Partners Europe is a venture and growth capital investor which backs entrepreneurial companies in the IT and clean technology sectors across Europe. By combining a collaborative partnership within an international network FGPE supports portfolio companies as they accelerate their growth and become leaders in their fields. Building on Fidelity’s 40 year heritage of venture investing, the firm has established a significant presence in Europe and invested in some of the market leaders such as Seatwave and Curam Software. In January 2010, FGPE raised a £100 million fund dedicated to backing European technology companies.

TechHub (@TechHub on Twitter) is the new hub for the technology community. Just 10 seconds walk from Old Street tube station, TechHub London is aimed specifically at technology entrepreneurs, startups and developers. Inside London’s main technology cluster and close to the financial heart, it offers affordable permanent desk spaces, a large member-based co-working area, meeting rooms for hire, a large board room and a conference/event space for up to 200 people. You can work all day on the 100mbs WiFi and connect with a great community of TechHub members. TechHub runs its own events as well as being available to hire for tech or developer events, conferences or meetups. Members are already joining TechHub from all over Europe, Silicon Valley, the Middle East and Asia to use TechHub as a base when they’re in London and we’re arranging Member discounts at some of the great bars, restaurants, cafes and hotels in the area too. TechHub facilities include: 30 permanent desk spaces for monthly hire, 100 pre-bookable co-working spaces, meeting rooms for hire by anyone (discounted for TechHub members), A/V, whiteboards, kitchen facilities and printing. Permanent deskspaces come with wifi/wired data, power and a mailing address. Contact us here. Join the mailing list to get regular updates here. Address: TechHub, Ground Floor, 76-80 City Rd, London, EC1Y 2BJ. Old St tube (exit 5) and a short walk from Moorgate Tube, Liverpool Street mainlines station, and close to taxis and buses.

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