Black Friday, or the day after Thanksgiving, has always been known as one of the year’s biggest holiday shopping days. But in the past five years, Cyber Monday, the Monday following Thanksgiving, has become a a serious shopping day for online sales and promotions. Last year, Cyber Monday brought in $887 million in sales compared to $595 million in online spending on Black Friday. Today, Compete is releasing a survey that indicates that once again consumers could be choosing Cyber Monday for shopping as opposed to Black Friday.
According to Compete’s data, 45% of respondents indicated they will do their holiday shopping on Cyber Monday, versus 37% who plan to shop on Black Friday. Interestingly, Black Friday shoppers are planning to spend more money than Cyber Monday shoppers, with Black Friday shoppers averaging an expected $353 and Cyber Monday shoppers averaging an expected $233.
Compete says the increased spend is likely due to more people shopping for high-end items such as electronics, clothing, toys and games on Black Friday than on Cyber Monday. The report shows that 11%, 32% and 23% more people will shop for these items, respectively, on Black Friday than on Cyber Monday.
Last year Hitwise reported that Amazon took the top spot on Cyber Monday and Black Friday.
It’s not surprising that Cyber Monday is becoming more popular than Black Friday, especially if deals are equally as good on both days. Who wants to wait in long lines at 4 am the day after Thanksgiving if they can just click Buy It Now on their computer?
Compete helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Advertisers, agencies and publishers use Compete’s products and services to create engaging online experiences and profitable advertising campaigns. Compete is located in Boston, MA, with offices across the U.S., U.K. and France. For more information, please visit http://www.compete.com/.
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