John Biggs Vs. Four Loko (The Short Version)

Jay Donovan

By night, Jay writes for TechCrunch and has been contributing to the blog since 2009. By day, he manages Digital Strategy for Alliance Data. Prior to that, he held Art Director and Designer jobs at GSW Worldwide and Resource Interactive leading interaction design and mobile prototype projects. You can reach reach him at jaydonovan at crunchgear dot com. → Learn More

Friday, November 19th, 2010

In the event that you don’t have time to watch the full hour recap of John’s “research study” into the potentially unnecessary banning of a ridiculously unnecessary beverage, I have provided this 1 minute 30 second recap that basically documents what went on. Unnecessary background audio provided by yours truly. Don’t try this at home…er, actually, don’t try this anywhere. Ever. (video below)

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