Guest post: Hold on – who are you again? Networking tips in time for Le Web

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The TechCrunch Guide to the Web 2.0 Summit

This is a guest post by Colette Ballou, founder of Ballou PR.

Conferences are awkward situations. You know that you need to make the most of your time there – chances are that you paid not only the entrance fee, but also for the flight and the hotel. But why do we fail to make meaningful connections at conferences? Because we often forget the perspective of the very people we are trying to connect with.

Conferences are excellent opportunities to further your business goals, be it funding, partnerships, sales, an article, or an invitation to speak. So have these clearly in mind when approaching each person. Know what you need to get from that conversation, and realize that you’re likely not going to get funding, close the sale, etc., right there. But you can get yourself further down the line with an invitation to connect later about that very topic.

Here are Ballou PR’s Conference Tips:

  • It’s very important not to be the creepy lurking person. Very.
  • Be thoughtful of speakers, VCs and journalists, they get LEAPT upon at conferences. Say your piece, then let them be.
  • Get the business card. Give yours.
  • Always re-introduce yourself to people. Never say “Do you remember me?” It puts the other person in a terrible position.
  • When someone re-introduces themselves to you, don’t make them feel stupid or rude for possibly not remembering you. They are trying to help you. Don’t repay kindness by making them feel like an idiot.
  • Don’t approach someone when they are in the middle of something, for example, when they are mobbed, trying to get off a stage, or trying to leave the venue.
  • Please accept when the other person has to close the conversation. Make it easy for them and allow them to go.
  • Think twice before touching anybody. It doesn’t create closeness or confidence where there was none; most times, it just is creepy and off-putting.
  • Bring a wingman, or better yet, a wingwoman. They can make sure you get into and out of conversations smoothly, help you with names, etc.
  • Building on the wingman concept: an introduction is gold. Get a mutual friend or colleague to introduce you – it’s more powerful.
  • Watch the other person for cues, such as body language, on when to wrap things up. It’s polite and appreciated, and you will be remembered!
  • Remember that the point is NOT to hog the other person’s time for an hour. The point is to be compelling and memorable.
  • Have a clear “ask” if you are trying to speak to someone, and get to the point. Don’t just say, “We should have coffee.”

(Side note: Booth Babes, I know you know not to bend over, but for the love of all that’s holy WATCH THE STAIRS TOO!)

If you need to hear it directly from an expert conference attendee and journalist, just read this article from Mike Arrington himself.

And follow @coletteballou for other random gems!

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