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  • In The Giving Mood, Amazon Also Unveils MP3 Gifting (That Can Magically Become Amazon Gift Cards)

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Friday, November 19th, 2010

    Earlier today, we noted that Amazon unveiled a new way to give people Kindle books as gifts. They’re also launching the same functionality for their Music Store as well, with MP3 Gifting.

    To be honest, it’s a little surprising that Amazon didn’t have this feature before. But it comes with a nice little bonus that only someone like Amazon can offer: if you receive an MP3 as a gift and decide you don’t want it, you can instead opt for an Amazon credit for the same amount, which you can use towards any product they offer.

    Just as with the Kindle book gifting feature, you simply have to enter a recipients email address, add a message, and choose the MP3(s) you want them to receive. Then you pay for it, and you’re done. They’ll get a message that an MP3 gift is waiting for them and a link to download it.

    Amazon says the process takes less than 5 minutes. And because Amazon’s MP3s are DRM-free, they’ll work anywhere.

    Company: Amazon
    Website: amazon.com
    Launch Date: 1994
    IPO: NASDAQ:AMZN

    Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first companies to sell products deep into the long tail by housing them in numerous warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The majority of Amazon’s...

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