Apprupt, the affiliate network for mobile apps, has today announced that its bagged MTV Networks as a publisher partner.
Four of MTV’s German mobile websites – MTV Music, VIVA, the children’s and family station Nickelodeon, as well as GameOne – will now offer iPhone users relevant and value-added apps for download via apprupt’s affiliate network.
Headquartered in Hamburg, Germany (along with an office in London), apprupt primarily targets iPhone app developers – although Android is said to forthcoming – letting them market their wares on a on a pay-per-download basis to specific target groups of users within its publisher network. Existing publisher partners include WEB.DE Mobile, Financial Times Deutschland and RTL who have utilized apprupt’s white label app store front to offer readers a preselection of apps.
And as of today, MTV can be added to that list.
In June of this year, the company scored an undisclosed round of funding from Deutsche Telekom’s T-Venture arm, KfW and its existing investor Neuhaus Partners.
Most recently it rolled out its self-service platform for “appvertisers” that enables app developers to sign up to apprupt on a cost-per-install basis, enabling them to track their marketing campaigns for both paid and free apps.