First came the local daily deal sites: Groupon, LivingSocial, BuyWithMe. There were so many it was hard to keep up. Then came the daily deal aggregators like Yipit and 8coupons. Even Yahoo is starting to aggregate daily deals. Then the daily deal sites started to expand from local deals to national deals, like Groupon’s Gap promotion which brought in $11 million in one day. There are now at least 30 daily deal services focussed on national or brand deals, including Amazon’s Woot!, UrbanDaddy, Lot18, and Cinderalla Wine.
So you know what that means. Yup, the daily deal aggregators are going national. Yipit just launched Yipit Nation, which filters out the national deals from the local ones. At sign-up you mark what kinds of deals you want to hear about, and then you get a daily email or can visit the site. Some national deals on the site right now include discounts on organic coffee, a smokehouse tailgating package (sausages!), men’s dress shirts, wine, and power tools. I’m sure they have other stuff, but that’s what was tailored for me. I do love me some power tools at a tailgating party!
Yipit, which is based in New York City, raised a $1.3 million A round earlier this year from SV Angel, RRE Ventures, IA Ventures, Michael Yavonditte, and Peter Hershberg.