Yipit Nation Rolls Up National Daily Deals

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, November 17th, 2010

First came the local daily deal sites: Groupon, LivingSocial, BuyWithMe. There were so many it was hard to keep up. Then came the daily deal aggregators like Yipit and 8coupons. Even Yahoo is starting to aggregate daily deals. Then the daily deal sites started to expand from local deals to national deals, like Groupon’s Gap promotion which brought in $11 million in one day. There are now at least 30 daily deal services focussed on national or brand deals, including Amazon’s Woot!, UrbanDaddy, Lot18, and Cinderalla Wine.

So you know what that means. Yup, the daily deal aggregators are going national. Yipit just launched Yipit Nation, which filters out the national deals from the local ones. At sign-up you mark what kinds of deals you want to hear about, and then you get a daily email or can visit the site. Some national deals on the site right now include discounts on organic coffee, a smokehouse tailgating package (sausages!), men’s dress shirts, wine, and power tools. I’m sure they have other stuff, but that’s what was tailored for me. I do love me some power tools at a tailgating party!

Yipit, which is based in New York City, raised a $1.3 million A round earlier this year from SV Angel, RRE Ventures, IA Ventures, Michael Yavonditte, and Peter Hershberg.

Company: Yipit
Website: yipit.com
Launch Date: February 10, 2010
Funding: $7.55M

Yipit gathers deals on products and experiences from Gilt, Groupon, LivingSocial, Jetsetter and hundreds more. Tell us what you want, and we’ll find it for you, usually at a fraction of retail.

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Company: Groupon
Website: groupon.com
Launch Date: November 11, 2008
IPO: July 11, 2011, NASDAQ:GRPN

Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...

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Company: BuyWithMe
Website: buywithme.com
Launch Date: March 2009
Funding: $36.5M

BuyWithMe is the premier group buying website where leading local merchants offer exclusive limited time offers to members of the BuyWithMe community. Through the power of its numbers, BuyWithMe negotiates handpicked group discounts for its customers to access at spas, restaurants, health clubs, bars and other local activities in their city. BuyWithMe currently publishes daily deals in 12 major DMAs, including Austin, Boston, Chicago, Dallas, Houston, Los Angeles, Philadelphia, Phoenix, New York, and San Diego. BuyWithMe is...

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