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  • Back Of The Phone Apps: Instagram, Picplz, Path Vs. Front Of The Phone App: DailyBooth

    Mg Siegler

    MG Siegler is a general partner at Google Ventures and a columnist for TechCrunch, where he has been writing since 2009. Previously, MG was a general partner at CrunchFund. And before TechCrunch, MG covered various technology beats for VentureBeat. Originally from Ohio, MG attended the University of Michigan in Ann Arbor, MI. He’s previously lived in Los Angeles where he worked... → Learn More

    Wednesday, November 17th, 2010

    Today during the Web 2.0 Summit in San Francisco, DailyBooth CEO Brian Pokorny took the stage to talk a bit about “picture talking” — that is, social communication through photos. Obviously, Pokorny believes this is a key form of communication amongst the younger generation. But he’s not the only one. Mobile photo sharing apps are getting a lot of buzz and gaining a lot of users now.

    But Pokorny has an interesting insight as to why DailyBooth is different from the rest of the pack. In Pokorny’s view, the hot apps like Instagram, Picplz, and Path are “back of the phone apps”. What he means by that is that their users mainly use the back camera on their smartphones. But new smartphones are increasingly gaining a front-facing camera too. And that’s DailyBooth’s wheelhouse.

    Further, he said that back of the phone apps mainly appeal to users over 25. Front of the phone apps are appealing to those under 25. And back of the phone apps are mainly for shooting objects. But front of the phone apps are for faces.

    Pokorny says that these front of the phone apps like DailyBooth are opening up a whole new way to socialize in the modern world. It’s sort of like the older generations going into a bar or cafe — it’s people watching, Pokorny says.

    And he says companies like Apple are quickly recognizing that, and that’s why they’ve added a front-facing camera to devices like the iPod touch.

    Company: DailyBooth
    Website: dailybooth.com
    Launch Date: March 2009
    Funding: $7.02M

    DailyBooth lets users follow their friends and update them in real-time through the use of pictures and status updates.

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    Brian Pokorny is a [Managing Partner of SV Angel] (http://techcrunch.com/2013/04/03/brian-pokorny-sv-angel/). Prior to this, he was at Airbnb, where he joined via an acquisition of DailyBooth/Batch. DailyBooth was a venture backed start-up that Brian led for 3 years as their CEO. Before this, Brian was a partner at SV Angel with David Lee and Ron Conway upon the launch of the firm. He focused on investments within the consumer Internet, specifically within social media, mobile, and real-time data companies....

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