Online advertising revenues in the U.S. hit $6.4 billion in Q3 2010, representing a 17 percent increase over the same period in 2009, according to estimates presented moments ago by the Interactive Advertising Bureau in tandem with PricewaterhouseCoopers.
This marks the highest quarterly result ever for the industry.
This is not the first time IAB and PwC got to announce record numbers this year.
Last month, they said Internet advertising revenues in the U.S. were at $12.1 billion in the first half of 2010, setting a new half-year record that represented an 11.3 percent increase over the first half of 2009. Numerous Adblock Plus users be damned.
The first quarter of this year alone was good for $6 billion in online advertising revenues in the United States, so a massive increase this ain’t.
Nevertheless, as you can tell from the chart, IAB estimates have been consistently growing year over year since the beginning of the decade, with the notable exception of 2009, when a massive slump occurred in the U.S. due to the global economic recession.
The previous industry record was set in the fourth quarter of 2009, when Internet advertising revenues in the U.S. climbed to $6.3 billion.
Fourth-quarter results always see an uptick because of increased spending in the holiday period, which means IAB and PwC will likely be reporting another record quarter soon.
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactiveâ€™s share of total marketing spend, and of its membersâ€™ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive...