Social business services company Dachis Group has acquired Archrival, an youth marketing consultancy agency. Earlier this month, Dachis acquired Stuzo, a provider of social marketing applications and programs.
In both cases, the acquired company is a early Facebook Preferred Developer. In both cases, Dachis Group declined to share the terms of the purchase.
Archrival specializes in youth-oriented marketing services, including social, mobile and digital strategy consultancy, app development, social content creation, user experience design and interactive marketing. The company’s clients include Foursquare, Red Bull, ESPN and HP.
With the acquisition, Dachis aims to extend its “Social Business Engagement” execution capabilities, allowing large companies the ability to target and engage the youth market across social, mobile and digital marketing platforms.
The transaction also extends the company’s ability to execute strategies using Facebook Pages, Applications and Connect integrations for its global clients, it adds.
The acquisition expands Dachis Group to roughly 150 employees in nine cities and five countries worldwide, although it remains unclear how many of those are coming from Stuzo and Archrival, exactly.
Its growth strategy, which consists of rolling up smaller companies in the social business services space as well as growing organically, is backed by a financial commitment of up to $50 million from Austin Ventures (Dachis Group is headquartered in Austin, Texas).
Founded in 2008 by Jeffrey Dachis, Dachis Group was created to unlock the value of social business for large corporate enterprises and brands through our social marketing optimization software and solutions. The company’s strategy is backed by a commitment from Austin Ventures to build and grow organically and through acquisitions.