Today at the Web 2.0 Summit in San Francisco, Carol Bartz took the stage for a sit down with host John Battelle. While Bartz did have some mildly interesting things to say about content, Battelle didn’t beat around the bush. “Can you tell us, what is Yahoo?,” he asked her.
“I can. I mean maybe it has taken me 2 years, but I got it,” Bartz replied. “The question has interested me because I think Yahoo is a really simple story. Content, communications, media, technology, that’s Yahoo.”
Okay, that’s better than the answer she gave at our TechCrunch Disrupt conference earlier this year. It’s much shorter, if nothing else. But it’s still very, very vague. And it sounds like Yahoo is just about everything.
Well, everything but search. Bartz says Yahoo went off track when people thought the company was a search company. So we know they’re not that.
But everything else now appears to be on the table. “I think Yahoo stands for a lot. It stands for fun.” Hmm. Okay.
[photo: Yahoo's Flickr/Yodel Anecdotal]
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
On January 13th, 2009, Carol Bartz was named CEO of Yahoo, succeeding outgoing CEO & Founder Jerry Yang, and she held this position until September 6, 2011. Prior to joining Yahoo as CEO, Carol Bartz was executive chairman of the board of Autodesk, Inc. Bartz was chairman, president and CEO of Autodesk for 14 years and stepped down in April 2006. During her tenure, the company diversified its product line and grew revenues from $285 million to $1.523 billion in...
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