Google Goggles, the search giant’s mobile visual search technology, is getting a new test case: advertisements. Google is working with a number of high-profile brands, including Buick, Disney, Diageo, T-Mobile and Delta Airlines to offer “Goggles-enabled” print ads.
When users take pictures of these individual ads with Google Goggles on their Android or iPhone, they will be able to click to a mobile website from the brand.
The advertisements are similar to scanning a QR Code and receiving further information about a product. I wonder how many people will actually be interested in unlocking the information via Goggles without an incentive like a deal or coupon associated with the ad.
Of course, there are a number or interesting use cases Google could turn on for Goggles that involve advertisements or discounts. For example, Google could allow users to take pictures of products in stores to access a coupon.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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