FLEPia Lite: Fujitsu Shows New Color E-Book Reader (Video)

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Tuesday, November 16th, 2010

When Amazon introduced the Kindle in 2007, Fujitsu started showcasing the first version of its own e-book reader, the so-called FLEPia. Back then, Fujitsu marketed the FLEPia as the world’s first such device displaying pages in color. We covered the device a few times until it actually went on sale in Japan with a $1,200 price tag [JP] last year.

And during a recent tech exhibition in Tokyo, our friends at Diginfonews Tokyo were able to shoot a video that shows the new FLEPia model in action: dubbed FLEPia Lite, the device is based on a “cholesteric LCD”, which reflects only specific wavelengths of light and boasts superior brightness.

According to Fujitsu, the FLEPia Lite features:

  • an 8-inch display with XGA resolution (the Kindle 3 has a 6-inch display with 600×800 resolution)
  • 7:1 contrast ratio (3 times higher than the existing FLEPia)
  • 0.7 seconds refresh time (2 times faster than the existing FLEPia)
  • display with 32% reflectivity
  • “slim, lightweight” design

Fujitsu claims we will see the FLEPia Lite in stores (probably in Japan first) as early as next year. By the way, E Ink Inc. showcased their color e-readers, Triton, at the same exhibition without giving details on release dates.

Here’s the video (in English):

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