It’s never been easier for non-programmers to launch and manage eCommerce sites. For most, the basic feature-set is well and plenty. But for those who want to push the envelope slightly with more sophisticated features like product recommendation, the daunting challenge of acquiring custom development is a deal-breaking deterrent.
Barilliance offers four products that are designed to help sites increase sales and conversion rates through a personalized shopping experience for visitors:
The personalization can be enhanced for sites that implemented Facebook Connect. In such sites, Barilliance can target visitors based on profile data, for example, showing a customized ad for visitors that have a birthday soon. There’s also the ability to show a “Friends also liked…” indicator that trumps the generalized “People also liked…” indicator.
Obviously, these features require configuration and ongoing management, but the integration part—the copying and pasting of JS code—couldn’t be easier.
If the integration is that easy, how then does Barilliance integrate with the site’s product catalog? Well, they scrape. That’s right, they put scraping to good use and build a product catalog without requiring the site owner’s intervention.
Once the data is scarped and cookies are placed and analyzed, Barilliance starts fine tuning its product recommendation for the site in question—a process that takes 3-7 days. Barilliance co-founder, Ido Ariel, explained that’s typically when most sites notice an increase in conversion.
Pricing is tailored to each customer but generally involves a monthly fee that correlates to sales volume and page views.
Barilliance, founded in 2008, aims to help e-commerce sites of various sizes personalize their users’ shopping experience. Barilliance relies on its Software-as-a-Service (SaaS) delivery and Zero Integration technology to attract customers that are looking for easy-to-use shopping personalization software. Barilliance is headquartered in Tel Aviv, Israel.