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  • Bit.ly Bundles Multiple Links Into One Short URL

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Monday, November 15th, 2010

    There is a simple rule on the Internet when it comes to passing links around: the easier it is to share links, the more links will be shared. Bit.ly and other URL shorteners proved this with their billions of links repackaged for a 140-character world. Later today or tomorrow, bit.ly will be introducing a new feature called bit,ly bundles which lets you shorten a bunch of links into one single bit.ly link. Don’t pretend like this isn’t your dream come true.

    The company created the Xtranormal promo video above, which features a tech nerd who is really excited about the bundles trying to explain what they are to a cute girl:

    GuyL It is the newest thing in the Internet, it will change your life.

    Girl: Go away
    . . .
    Guy: I am looking forward to sharing my bundles with you.

    Girl: Hold still while I get my mace out.

    The bundle link will take you to a preview page with headlines, excerpts, photos, and videos pulled from the underlying websites. Each bundle page also has stats on how many times it’s been viewed, and a list of the original links. It is basically a way to create thematic collections and share them. Here is a screenshot:


    Company: bitly
    Website: bit.ly
    Launch Date: 2008
    Funding: $30M

    bit.ly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bit.ly can be accessed through our website, bookmarklets and a robust and open API. bit.ly is also integrated into several popular third-party tools such as Tweetdeck. A more full list of third party tools can be found on the bit.ly blog. Unique user-level and aggregate links are created, allowing users to view complete, real-time traffic and referrer data, as well as location...

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