Video: Paper.li adds Guy Kawasaki to its advisors, as investor interest heats up

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Since Paper.li quietly launched in May this year, it’s been building momentum. At first it seemed like a very simple Twitter app which just turned the feed from the people you follow into a rather neat newspaper-style site where you could peruse what was being shared. But coupled with an automatic virality, in that it would make your account tweet the user names name of the people featured in your ‘Paper’, the application has been taking off. Subsequently I have been hearing rumours that it’s traffic was exploding, thus attracting a lot interest from potential investors, although the company denies it is raising financing right now.

Today those rumours surface to some extent in the form of news, exlusive to us, that well known investor Guy Kawasaki has joined its advisory board.

Similar to Twittertim.es, part of Paper.li’s appeal is that it presents the links shared in your feed in a highly digestible form, thus giving it quite a lot of mainstream appeal. It’s also been optimized for use on the iPad.

I caught up with CEO and founder Edouard Lambelet at the Monaco Media Forum for the interview below:

Switzerland-based SmallRivers, the company behind the app is funded by Kima Ventures and German-based fund Econa and has launched in French and German and now Spanish.

The latest stats the company has release reveal that there are currently some 99.7K registered users on the site publishing some 1,000 new newspapers daily. The US currently accounts for 40% of users, 14% UK, 6% Canada, however, non-English speaking users also make-up roughly 40% traffic with French and German users leading the way. Currently, some 207 countries are represented in the company’s user base.

TechCrunch France spoke to the team back in July, when the company indicated an intention to go after the Japanese market.

  • Anonymous

    It should be “feed FROM the people you follow”, not “form” as you’ve written.

    Seriously, I see errors likes this every day on TC sites. Yes, it’s just a typo, but how hard is it to proofread a short blog post?

    • http://learn2prospernow.com David Porter

      I love it! As Anonymous picks apart the article he makes a similar mistake. Maybe you should try to be more positive in your feedback next time Anonymous. While typos are a pet peeve of mine, I also realize everyone makes mistakes now and then, be honorable and show who you are if you are going to criticize. I for one appreciate the info, Thank You Mike Butcher and TC!

  • LIAD

    Guy Kawasaki seems to be a perfect fit with Paper.li – both incessantly spam twitter.

    Lucky you can block people and filter out keywords.

  • powerpop

    Guy is always a sucker for presentation layers that try to become companies, remember FilmLoop ;)

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