MyShape, which operates a personalized shopping website for women’s apparel at MyShape.com, has secured a $5.5 million financing round from investors Draper Fisher Jurvetson, Tenaya Capital and Draper Fisher Jurvetson Growth Fund. The startup has now raised $28 million in total.
MyShape uses its proprietary ShapeMatch technology to match women with items that correspond to their personal body measurements, body shape, fit and style preferences.
The Los Angeles-based company has also just launched a newly designed website, featuring enhanced navigation and personalization functionality.
MyShape, which was founded back in 2006, says it plans to use the funding to grow its operations, further develop its personalization technology and build out its product assortment.