Gigswiz, which works out where your band should play live, starts UK ticketing pilot

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GigsWiz seems like a no-brainer idea. Work out where your band should be playing based on where your fans want you to play. And, as a venue, work out what the local fans are really into, and book that band. This is a natural for a world where, because of the Internet, a band could potentially find a fan-base anywhere on the planet from San Francisco to St Petersburg. The trouble is, the execution. Others have tried portals, but with social media being so distributed, and fans so intent on setting up their own little fan groups all over the place, it’s hard for a young band to keep track of it all.

So GigsWiz generates analytics allowing bands to gather accurate information about local fan demand.

Now it is taking this idea to the next step, developing a ticketing service which shares revenues from booking fees with the artists that use its platfom. It’s been piloting ticket sales exclusively with Hot Vox, Substance Gigs and Glasswerk in the UK and is now in discussions other promoters and bands. A closed beta phase for a limited period starts today. Here’s a typical band listing.

In theory that may mean they are onto something quite viral. Here’s how.

GigsWiz generates a piece of code that artists can embed on their sites, MySpace and Facebook pages which then analyses where their fans are.

GigsWiz promotes tickets on an artist’s social media networks, automatically updating their status about upcoming gigs. It also offers artists direct to fan marketing and sales tools which are automatically created as soon as the gig is booked.

On the other side of the coin, promoters get an insight into the value of booking artists who appear to be popular in the area near their venue via a points system reflecting sales activity and gig history. Promoters then find artists most likely to pack out their venues and sell tickets.

Since Sales of recorded music is going down but revenues from concerts is going up, GigsWiz is riding a growth curve.

Based out of Helsinki, Finland, GigsWiz was founded last summer by Juuso Vermasheinä, Joonas Pekkanen and Kai Lemmetty.

In July it grabbed €150,000 in a seed round of funding.

  • GigsWiz Works Out Where Your Band Should Play Live, Starts Ticketing Pilot | JetLib News

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  • Bryson

    Indie bands know where their fan base is. Its in their hometown. If they have a fan base elsewhere it won’t be enough to justify the costs of the tour. Just because a bunch of junior high kids listen to an unknown band doesn’t mean they are going to pay money to support an out of town Indie band. Investors who have voted with their dollars don’t like this type of platform:

  • Jimmy Crack

    wow, speaking of “no-brainer,” it’s refreshing to see that after all these years there are still journalists who write about the music business and have no concept of how it actually works. Do you understand the relationship venues have with promoters? Agents with promoters? Artists with Agents? This sounds like a great idea (or a “no-brainer” one) if there wasn’t a very entrenched business in its way and this idea offers little no money for anyone involved. Why not just do flash-mob concerts and ask your fans to donate money to you? It’s about as practical.

  • Justin

    Now that is one crazy smart idea. Well played internets. Well played.

  • techcrunch-reader

    TechCrunch itself is the no-brainer. It’s pretty embarassing that you failed to mention what Eventful has done with its Demand It! feature over the past four years.

  • Marv

    It seems like a novel idea but at the end of the Jimmy Crack is spot on. As long as pay to play rules the days (pardon the rhyme) indie bands are gonna be squeezed from the top and the bottom. Only way to catch a break is to carve your own lane and stick by it. At some point artists also have to asks themselves “Am I really that talented…?”

  • joonas pekkanen

    Hi – I am from GigsWiz and we love the fact that you feel strongly enough about this story to comment on it and we really welcome your feedback so thank you! I just wanted to clarify a couple of things here… We have, indeed, been running a Demand-It!-esque service for bands over the summer, while working on developing the concept now launched: a ticketing service that is Artist Friendly. The problem many promoters face is getting the artist and bands to really help drive ticket sales through their social media – where the fans increasingly are. And we make sure the band gets compensated for doing so, by giving them up to a third of our booking fees and also making the process of updating the different social networks about gigs really simple and hassle free. This is the essence of our service and feedback has been great so far – look out for more announcements soon about some of our partners – while continuing to provide information about their fans (where they want to see the gigs) to the bands that find it useful.

    I hope this clarifies things a little bit…thanks

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