The Story Of Electronics debuts online today, the latest in a series of short films by Annie Leonard, whose original viral video The Story Of Stuff surpassed 12 million views. This installment explains ‘planned obsolescence’— electronics designed to be replaced as quickly as possible—and its often hidden consequences for tech workers, consumers and the environment.
The Electronics TakeBack Coalition— a group that advocates for sustainable design and electronics producer responsibility— joined as a co-producer, framing issues and providing research for the script, working with Leonard’s long time creative partners Free Range Studios.
The Story Of Electronics, today, is a tragedy. Its main characters include: executives in charge of consumer electronics companies who allow their designers to use toxic materials and worse; consumers who accept built-in obsolescence and cannot control their appetites for everything from smart phones to high-def TVs; and citizens of developing nations living or working around e-waste, their land and water polluted by PVC, mercury, solvents, flame retardants as a result of another country’s consumer habits.
The video (embedded below) covers some startling facts about e-waste including:
Typical “fat” TVs, dumped to make way for flat screen, each have about 5 pounds of lead in them
It costs more to repair a DVD player than it does to buy a new one today
Every year, consumers create 25 metric tonnes of electronics waste
Computer factory workers, in a recent study, had 40% more miscarriages than the general population (thanks to exposure to toxic materials)
A national coordinator with The Electronics TakeBack Coalition who worked on this project, Barbara Kyle, added to that list:
“The U.S. Environmental Protection Agency has found that we are still trashing about 85% of our electronics, with only 15% is getting into the hands of recyclers. We’re exporting a lot of that still, which means [America's] e-waste strategy is to literally poison people in other parts of the globe. This has happened long enough that scientists have been able to go and find adults with high dioxin levels, and kids with high lead poisoning from our e-waste. We’ve got to look at the big picture here and think beyond ‘What does this product do for me,’ and ask ‘When I’m done with it, where will it go?’”
Asking manufacturers to design and make more recyclable, longer lasting, non-toxic products
Sponsoring or participating in design competitions (like this one) that encourage sustainable innovation
When they’re spent, taking electronics to E-Stewards, recyclers that promise not to export them
Supporting legislation that would curb exports of toxic e-waste, at the moment the U.S. HR 6252
Buying from companies that take back electronics when they are broken or obsolete, to dispose of them responsibly
From the company site: …A team of passionate, wildly creative people who spend our days strategizing, branding and designing so the most important social messages get through loud and clear. Free Range is known for being the most successful cause-based viral movie makers ever. Sure, we created The Meatrix and Grocery Store Wars. But those projects are just the most public face of our portfolio that includes print, web and strategy materials for the planet’s most influential non-profits, political campaigns...