Touch Wood: Sharp To Sell Wooden Cell Phone In Japan

Monday, November 8th, 2010

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

No comment on the branding, but Sharp will soon [JP] produce a cell phone whose body is made entirely of wood, namely Japanese cypress. According to Sharp, the handset is not a joke product but actually built for long-term usage, meaning buyers won’t have to fear mold and other things.

Technically, the phone isn’t anything special. It features a 3.4-inch touchscreen with 480×854 resolution with Sharp “Mobile ASV Engine”, a 5MP CMOS camera with AF, and a microSDHC slot (16GB).

Sharp is planning to release the TOUCH WOOD in Japan in February or March next year. The price is yet to be determined, but the phone is limited to 15,000 units and will be distributed through Japan’s biggest mobile carrier NTT Docomo.

Via Keitai Watch [JP]

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