Red Foundry Raises $1.1 Million To Help Create And Manage iOS Apps

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Friday, November 5th, 2010

Chicago-based mobile app development startup Red Foundry has raised $1.1 million in Series A funding from OCA Ventures and I2A Fund. Red Foundry, which is in private beta, develops a SaaS that allows users with limited technology experience to create and manage iOS apps. We have 200 invites for TechCrunch readers with the code “TechCrunch” here.

Red Foundry’s software allows users to create professional-looking iPhone and iPad apps that include menus, RSS feeds, images, videos, maps and more. Apps have built in sharing options like Twitter, Facebook, email, and comments and include a built-in storage and delivery solution.

The platform allows you to visualize test apps, handle remote content updates without requiring app resubmission, and features a one-click submission to the App Store. And Red Foundry handles all the logistics with the App Store approval process.

Beyond just being able to create and publish apps, Red Foundry also includes analytics, which allows activity reporting by timeframe, geography, loyalty, device, app version, and more. And the software features the ability to deliver push notifications to apps targeted by location, social activities and more.

Of course, the mobile app development space is chock full of competitors including Mobile Roadie, iSites, and AppMakr.

But Red Foundry is hoping to differentiate itself by moving away from the consulting business, meaning the startup’s software automates the development the apps and Red Foundry doesn’t actually participate in the creation process. And the startup says that its platform is so easy to use that users with no development experience can create and manage apps. The company is currently close to signing deals to license the software to several big-name media companies.

Company: Red Foundry
Website: redfoundry.com
Launch Date: September 1, 2010
Funding: $1.1M

Red Foundry enables anyone to build beautiful, professional native mobile apps regardless of design or technical skill. Red Foundry’s cross-platform browser based builder lets users quickly and easily assemble a large selection of modules together into beautiful native apps. Using the simple but extremely powerful RFML (Red Foundry Markup Language), users can create their own reusable modules, something that no other solution offers. RFML is so powerful that Red Foundry’s own modules are built using it. And during development, stakeholders...

→ Learn more

blog comments powered by Disqus