2010 State Of The Blogosphere: Facebook And Twitter Drive The Most Traffic (Slides)

Earlier today, Technorati CEO Richard Jalichandra gave his annual State of The Blogosphere presentation at the ad:tech conference. Technorati will be blogging about the findings over the next few days, which is based on a survey of 7,200 bloggers. But we have the full slide presentation below.

Some key takeaways:

• Self-employed bloggers now account for 21% of those surveyed, compared to 9% last year.
• But only 11% say their primary income comes from blogging.
• Hobbyists still make up the bulk of bloggers at 65%, but that is down from 72% last year
• Corporate bloggers now make up 4% of the total, up from 1% last year.
• Two thirds are male
• They use many types of social media (LinkedIn, YouTube, Flickr, StumbleUpon, Digg), but when it comes to driving traffic back to their blogs only two social media services really count: Facebook and Twitter
• Tablets and smartphones are impacting impacting blogging styles for 39% of bloggers
• Of those, 70% are writing shorter posts, 50% are posting photos from their smartphones, and 15% are using less Flash
• When writing about brands or products, 71% will only write about brands they approve of.
• One third boycott products, but only one fifth write about their boycotts

You can see last year’s presentation here

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• TECHNORATI

Company: Technorati

Website: technorati.com

Launch Date: June 1, 2002

Funding: $32.1M

Technorati Media is an integrated online media company with an ad network, three owned web properties, and an ad technology platform. Launched in June 2008, Technorati Media’s ad network has quickly grown into the largest social media ad network (blogs, social networks and distributed content), boasting an audience of over 300 million unique visitors a month worldwide and 150 million people in the US. In July 2010, comScore ranked Technorati Media as the 4th largest social media property and...

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