Ellen Plays Kinect, Confirms Microsoft Is Targeting Everyone But Traditional Gamers

Friday, October 29th, 2010

Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... → Learn More

This video should dispel any doubt about Microsoft’s target demographic for the Kinect. Well, that is if the spot on Oprah and the Mom to Mom ad didn’t already do just that. Not that this tactic is a bad thing. Microsoft’s primary goal is to make money and housewives might turn out to be an untapped gold mine.

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