Rockabox Media has secured an undisclosed Series A round from Frog Capital to enhance its Shutters video technology and Viewshare online content distribution platform. The new funding will also see Frog Capital Partner, Mike Reid, join the Rockabox Media board.

Founded in 2008 by technology entrepreneur James Booth and TV executive Torie Chilcott, Rockabox, described as a new breed of cross-media IP-creation and exploitation business, creates and delivers “engaging cross-media entertainment formats” that are supported by the company’s marketing methodology and technology platform.

Basically, Rockabox Media is attempting to address the fragmentation of audiences across various platforms, tradition television, online, mobile etc. by creating content across formats and helping brands reach audiences and track the effectiveness of campaigns across the PC, smart phones and tablet formats. A recent client is Nokia for a pending campaign for its newly released N8 smartphone.

The company boasts “senior executive expertise” from traditional TV, online video and online video advertising. James Booth founded Tangozebra, a leading rich media ad serving player in Europe before it was acquired by DoubleClick/Google in 2007.

While Torie Chilcott’s TV format accomplishments, according the press release, include running the Factual Entertainment Development Department of FremantleMedia, creating ‘The Farmer Wants a Wife’ for ITV and co-writing ‘Pop Idol’ for Simon Fuller and Simon Cowell.