TV network ProsiebenSat1 quietly unveils a rather poor Groupon-clone

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ProsiebenSat1 Media Group, one of Europe’s largest TV networks, has quietly launched a daily deal site with the cumbersome name The application is a simple and straight forward clone of the now well-known and exhausted Groupon concept, where collective buying efforts lead to great deals on a daily basis.

Yet this approach seems somewhat desperate and, to be honest, late. The Groupon model has showed some serious flaws lately and aside from CityDeal’s exit, which Groupon financed through its latest funding round, the hype seems to have abated.

It is obvious that such large TV Networks have moved beyond their core product of television and have entered several markets to sustain a healthy mix of media assets. Not only because of so-called “media convergence” but naturally because they see ad revenues moving online. But a Groupon-clone? One would expect or at least hope for more significant and innovative digital outlets from a media behemoth like ProsiebenSat1 Group. The TV network operates several other online properties, such as and

ProSiebenSat1 also operates the venture fund “Seven Brand Ventures” that offers advertising space in exchange for equity. For certain startups this model is viable and by giving away a substantial chunk of your company you’ll be rewarded with a massive media outreach from TV to radio and web.

  • SGSL

    Am I the only person who wants to comment on Pro7’s lame duck of an idea, or is everyone simply too fatigued by the whole deal of the day dull-a-rama?

  • Petersen

    Actually you should have investigated a bit better.

    While I couldn’t find any reference on prosieben’s site it’s fairly obvious that it is at least partially a cooperation with Groupon’s german competitor

    Just take a look at the deals offered in various cities. There is a (nearly) perfect overlap between offers.

  • dasein

    A little more research would have shown that ProSieben has been involved in online group-buying propositions before. It was a substantial investor in — a pan-European, e-commerce group-buying proposition a decade ago. Then the bubble collapsed, as did LetsBuyIt.

    By the way, the founder of LetsBuyIt, Johan Stael von Holstein, is now in Singapore launching a new start-up, MyCube.

  • Admin

    groupon can’t be cloned

  • dhiya

    Group-Buying propositions before….Groupon is a great new site that gives consumers a change at greal deals and sales, similar to other Living Social and daily deal websites. More of these websites are going to become bigger as the trend to save money continues.
    Groupon Clone

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