SF Giants Fans Spread Fear And Beards On Facebook

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Wednesday, October 27th, 2010

Since the Yankees are not in the World Series this year, my allegiance shifts to the San Francisco Giants. And, yes, while I may be a fair-weather baseball friend, I am willing to go to bat for my new favorite team, at least through this series. What better way to show my support than to “beardify” my Facebook photo with the Brian Wilson Beardifier app? (You can become a fan of his beard on Facebook too).

Brian Wilson is the Giants relief pitcher with the 95 mph fastball and pitch-black beard. He intimidates his opponents, who have learned to “fear the beard.”

And now you can intimidate all your friends by spreading the fear and Brian Wilson’s beard on Facebook. Unfortunately, it doesn’t take over your profile pic for every status update, unless you upload it as your new pic. It’s not quite the same as turning your Twitter avatar green last year to support democracy in Iran, but it is probably just as effective.

Company: Facebook
Website: facebook.com
Launch Date: February 1, 2004
IPO: NASDAQ:FB

Facebook is the world’s largest social network, with over 1 billion monthly active users. Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to help build Facebook, and within four months, Facebook added 30 more college networks. The original...

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Brian Wilson’s Beard belongs to the closer for the San Francisco Baseball Giants. The beard is so intimidating that it inspired the slogan, “Fear the beard,” which was adopted by Giants fans during the team’s run to the playoffs in 2010. Wilson’s Beard has no plans for shaving or for ending its current relationship with Wilson’s Mohawk. Overall, Wilson’s 48 saves led the major leagues in 2010, and his 1.81 earned run average and 93 strikeouts over 74 2/3 innings...

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