Google TV is now out there in the wild. There's no indication of how it's selling just yet, but my hunch is that like early Android, it may be some time before sales really take off. That shouldn't be too surprising considering that the platform is built on top of Android. But there aren't a lot of apps and sites yet that are tailored for these new devices. They need more. And they know the way to get them. Free giveaways!
As they've announced on their Google TV blog today, the search giant is giving away 10,000 Google TV units to developers. Yes, 10,000.
The give-away started this morning at the Adobe MAX conference where they dished out 3,000 units. And it will continue over the next couple of weeks as Google will patrol the Google Code forums to look for developers who sound even remotely interested in developing for the platform. Or you can submit a request to get a unit for development.
As we've always said, the coolest thing about Google TV is that we don't even know what the coolest thing about it will be. The experience is in the hands of its users and developers, and everyone is invited. Come play.
The Google TV unit being given away is the Logitech Revue, a device which normally sells for $300.
Sadly, this giveaway is U.S.-only for the time being. And yes, they want some sort of proof that you are actually a developer that plans to make an app or optimized site for the platform. I'm thinking about learning Java to build a solid fart app for the platform to get a free unit myself.
Update: Google wanted to make it clear that these units are meant to spur developers into making optimized sites for Google TV - not necessarily app developers (not yet at least).