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Sephora Smelt It, Blippy Dealt It. Fragrance Retailer Takes Shopping Social

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If you haven’t tried out Blippy since the company rather infamously launched last year as the social network for sharing credit card purchases, you should go back and give it another look. Things are quite a bit different now. And a new partnership showcases that.

Blippy has partnered with Sephora to create a version of Blippy specifically tailored to the fragrance and beauty retailer’s brand. From here, Sephora shoppers can easily share purchases, see what others are buying, and talk about all this stuff. While you can still see some purchase prices, it’s less about that, and more about the social aspect of the shopping experience. For example, a user saw someone bought some DiorShow Mascara and asked, “Is it worth the higher price tag (as compared to a $5 mascara)?” A few minutes later, they got an answer (yes).

Sephora loves this because it allows their customers to connect with other another around their brand. Blippy loves it because it’s all valuable social data. In fact, they love it so much that they decided to on their own create 16 other stores for various brands — brands like Amazon, Apple, eBay, Netflix, Safeway, and Target. To be clear, Blippy doesn’t have partnerships with these guys, they just realized the Sephora store idea was a good one.

The release is quick to note that: “Neither Blippy nor Sephora will share purchase information without explicit prior approval from each participating customer.”

The current data across the board says that Blippy users have now shared 2.6 million purchases totaling more than $65 million in sales.

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