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  • Sony Cuts PSP Go's Price In The US And Japan

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Monday, October 25th, 2010

    We can’t say we’re very surprised: Sony announced [JP] a substantial price cut for the PSP Go today, both in the USA and Japan. In the States, the handheld will officially cost $199 by the end of this month, according to Reuters. Amazon has it already listed for the new price, while Sony’s official Playstation website still shows a $249 price tag as of this writing.

    In Japan, Sony has been selling the PSP Go for $335 so far and is now ready to push down the price to $211, effective as early as tomorrow. That’s right, the price will be slashed by a whopping $124 or 37% in this country. Sony didn’t say anything about possible price cuts in Europe and other markets.

    The PSP Go was launched in the US on October 1 last year, followed by Japan one month later. Sony has been suffering from disappointing sales numbers since then, especially in Japan.

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