Cashie Rings Up PayPal API To Offer Checkout Platform For Publishers

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, October 25th, 2010

There are plenty of checkout and shopping cart solutions on the web; including Payvment, BigCommerce and others. Cashie is launching today as a cloud-based e-commerce platform that can be easily installed on a website or blog.

Cashie is designed for publishers using content management platforms such as WordPress, and can be integrated into a site by copying and pasting a few lines of code. The technology leverages PayPal’s X Developer Platform to allow users (who need to have a PayPal Website Payments Pro merchant account) to offer a PayPal and standard credit card checkout experience.

On the front end, buyers will see be able to see a shopping cart with all of their items that will allow them to change quantities, remove items from their cart, or checkout. The basic idea behind Cashie (which was developed by Web Assist) is that it is a dead simple way for any publisher to integrate a basic checkout an shopping cart system.

So do we need another checkout service? Cashie’s president Hieu Bui says yes. A former developer for PayPal, Bui says that the web needs a simple way for any user to start monetizing content or other products on their websites. A number of sites are already using Cashie, including a real estate site, a UK-based vacuum dealer, and a site selling fragrances.

Cashie also confirmed that it would soon be offering a micropayments option, leveraging PayPal’s soon-to-be launched Digital Goods platform, so that content creators can monetize their content.

Company: WebAssist
Website: webassist.com
Launch Date: 1999

Our mission:To help web designers, developers, and business owners make money on the web. WebAssist is a leading ecommerce solution provider with over a decade of experience helping businesses transact online. WebAssist hosts a thriving community of over 300,000 web designers, web developers, and business owners who build and run ecommerce websites. Some of WebAssist’s most prominent partners include Adobe, Microsoft, and PayPal.

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