Unsubscribe.com Raises $2.1 Million To Help People Get To InBox Zero

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Thursday, October 21st, 2010

How many mailing lists are you on that fill your email inbox every day? Figuring out how to unsubscribe from all of them can be a pain. From that frustration was born Unsubscribe.com, an LA-based startup that just closed a $2.1 million Series A financing. Charles River Ventures led the round. Other investors include Ron Conway’s SV Angel, First Round Capital, DFJ Frontier as well as angel investors including Matt Coffin, Tim Ferriss, and Matt Brezina.

Unsubscribe.com was started by James Siminoff (who previously founded PhoneTag/Simulscribe, which is now part of DiTech), Joshua Roth, and Wil Schroter. It adds an “Unsubscribe” button to every email. If you want to unsubscribe from an email or marketing list, all you need to do is click the button, and Unsubscribe takes care of the rest. In order to use the service, you first need to download an extension for your email client. Right now, it supports Outlook and Gmail, or you can forward emails to mail@unsubscribe.com if you have an account. (Yahoo, Hotmail, and AOL are coming soon). You get five free unsubscribes per month, or can pay $20 a year for unlimited usage. VC Fred Wilson tried it and he loves it, although he is not an investor.

Siminoff explains the problem he is trying to solve. “Currently people use the delete or spam button for emails that they receive from mailing lists that they do not want. This creates two big issues; it puts good companies on blacklists, and when people use delete they continue to receive emails.”

Each unwanted email might have a different way to unsubscribe. Most people just don’t bother.. Clicking one button makes it a lot easier. “I am calling the space we are in Email Hygienics,” says Siminoff. Unsubscribe.com won’t get you all the way to Inbox Zero, but it can help get rid of a lot of the garbage.

Company: Unsubscribe.com
Website: unsubscribe.com
Launch Date: May 2010
Funding: $2.1M

Unsubscribe is a powerful service that addresses a simple problem - getting rid of unwanted mailing lists. With the click of a button, users instantly send unwanted mailing lists to Unsubscribe.com for safe removal. Users can either download an Unsubscribe button to be used in their email client, or forward unwanted mail from any device. The custom button allows one to check off multiple emails at a time to Unsubscribe from, revisiting a brand new inbox.

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Financial-organization: Charles River Ventures
Website: crv.com
Launch Date: January 1, 1970

Founded in 1970, Charles River Ventures is an early-stage venture capital fund that takes a value-added, hands-on approach to support its portfolio companies. Charles River Ventures is one of the nation’s oldest and most successful early-stage venture capital firms with approximately $2.1 billion under management. CRV is dedicated to helping exceptional entrepreneurs turn their ideas into the next category leaders in high growth technology and media sectors. Since its founding in 1970, CRV funds have been ranked among the industry’s...

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Financial-organization: First Round Capital
Website: firstround.com
Launch Date: November 1, 2004

First Round Capital is a venture capital firm that primarily makes early round investments. They look to play an active role in the operations of most the companies they invest in.

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Ronald Conway has been an active angel investor for over 15 years. He was the Founder and Managing Partner of the Angel Investors LP funds (1998-2005) whose investments included: Google, Ask Jeeves, Paypal, Good Technology, Opsware, and Brightmail. Ron was previously with National Semiconductor Corporation in marketing positions from 1973-1979, and Altos Computer Systems as a co-founder, President and CEO from 1979-1990. He eventually took Altos public in 1982 and served as CEO of Personal Training Systems (PTS)...

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