We wrote last week of realtime search startup OneRiot’s move to recharge its business model; shutting down its search portal and focusing exclusively on its advertising network. Prior to this shift, OneRiot had released a search API to allow partners to integrate realtime search into their applications. Today, the startup is announcing that it has transitioned its search partners to fellow realtime search engine Topsy.
It appears that the announcement is definitely a two-way deal. As part of the relationship, Topsy is using OneRiot’s realtime search ads, which will appear within the search platform’s website. Similar to OneRiot, Collecta and other realtime search engines, Topsy indexes and ranks search results based the conversations millions of people are having every day about each specific term, topic, page or domain queried. What differentiates Topsy is that it focuses slightly more on data from Twitter and also holds on to data forever. Topsy results are powered by influencers tweeting about content within the social web.
Currently the Topsy API powers realtime search features on “hundreds” of websites and applications; and OneRiot’s partners will now be able to integrate realtime search powered by Topsy. While the companies didn’t reveal this information, I’m curious how many of OneRiot’s partners made the decision to transition to Topsy’s realtime search. Clearly this consolidates the market slightly, which should be interesting for Collecta, one of the remaining independent realtime search portals.
Topsy is a social analytics company that gives you instant answers to critical business questions through real-time analysis of public conversations. Operating the world’s only index of the public social web, Topsy is used by some of the largest global marketing, news, entertainment, and financial organizations to get real-time insights into a wide variety of business questions: everything from spotting breaking news and identifying customer satisfaction issues, to gauging response to TV programming and understanding political sentiment. Many...