Apple Killed The CD When It Stopped Using It As The iTunes Logo

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Thursday, October 21st, 2010

Last night, right around this time, my colleague MG Siegler argued that Apple basically killed off the CD with yesterday’s launch of another optical drive-less Mac Book Air and the introduction of a Mac App Store to follow the original App Store and the iTunes Store in the simplifying and/or dumbing down of the computing experience for a generation of users.

Fine.

There’s a pretty solid counter-argument for the fact there will always be a demand for CDs and optical drives in the PC world, despite the maximum capacity for a flash drive being currently 256 GB versus the cap of about 17.08 GB on a DVD-R. Optical disks also make more economic sense at the moment, as consumer pricing for a more reasonable 8 GB flash drive is around $18 versus about 60 cents for the same size double layer DVD-R.

And some of you have brought up the pretty valid point that, if anything, Apple dealt a heavy blow to the optical disk when it launched the iPod in 2001 and then for all intents and purposes finished off the CD once and for all when it opened the iTunes Music store in 2003.

But, because I’m wacky, I’m just going to go ahead and say that if there was any definitive tipping point into this new post-CD era it was when Apple symbolically erased the CD off the iTunes 10 logo last month, transforming it into the less dated but much blander icon above.

And while the new iTunes logo was pretty much panned all around, put yourself in Steve Jobs’ shoes for a moment — It’s pretty damn hard to make a flash drive look sexy, even if it is the future.

Product: iTunes
Company Apple

iTunes, Apple’s digital media player application, was introduced in January 2001. The application allows you to organize and play your digital music and podcast files. iTunes is available as a free download for Mac OS X and Windows. iTunes is able to interface on the iPod digital media player and on Apple’s mobile device, the iPhone

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