Today, during their Back to the Mac event at their headquarters in Cupertino, CA, Apple kicked things off with some numbers they wanted to share. COO Tim Cook took the stage to rattle off these numbers. Specifically, he wanted to talk about the Mac.
Of all of Apple’s revenues, Macs represent 33 percent of the revenues in the past year. This means the Mac is a $22 billion business. This means that if Apple were to spin off the Mac business, it alone would be the number 110 business in the Fortune 500 list of companies, Cook noted. “We have no plans to do that,” he joked.
Apple sold 13.7 million Macs in FY2010, Cook said. That’s three times the sales they had in FY2005. He also noted that the total worldwide Mac install base is now just shy of 50 million users.
And that’s growing. Apple’s Mac growth has outgrown the market 18 quarters in a row. That’s 4.5 years, according to Cook.
Apple now controls 20.7 percent of the U.S. consumer market, according to NPD numbers, Cook pointed out.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...
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