When Steve Jobs Rants, Visualizations Of His Words Materialize

Robin Wauters

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Tuesday, October 19th, 2010

Apple co-founder and CEO Steve Jobs went on a bit of a tirade against Google, and Android in particular, during the company’s quarterly earnings call yesterday.

You can listen to his rant or read the full transcript over on Macworld, but here’s another way to capture what the man said about the competition:

The above is an oft-used picture of Jobs, artfully turned into a word cloud based on his rantings, courtesy of Tagxedo. The latter service is a great way to visualize textual information, in spite of its God awful name.

As you can see, Android and Google are mentioned a lot, as are the words ‘app’ and ‘software’.

You can also tell Jobs called Apple’s ‘approach’ ‘integrated’ quite a lot (rather than ‘closed’), stressed the importance of ‘developers’ in the ecosystem often and used the word ‘fragmented’ to bash Google and Android the most. Android chief Andy Rubin employed a vastly different strategy to, in true geeky fashion, respond to the rant on Twitter.

I’m left hoping Steve Jobs makes more appearances in earnings calls in the future.

Bonus: a word cloud based on Jobs’ entire rant:

Person: Steve Jobs
Companies: Apple, Pixar, NeXT

Steve Jobs was the co-founder and CEO of Apple and formerly Pixar. Steve Jobs was born in San Francisco, California to Joanne Simpson and a Syrian father. Paul and Clara Jobs of Mountain View, California then adopted him. In 1972, Jobs graduated from Homestead High School in Cupertino, California and enrolled in Reed College in Portland, Oregon. One semester later, he had dropped out, later taking up the study of philosophy and foreign cultures. Steve Jobs had a deep-seated interest in...

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Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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