If the Google robocars have taught us anything it’s that no industry is immune to the rapidly encroaching search service’s clutches. Maps? Done. Mail? Done. Translation? Done. Social? In progress.
Is no startup safe from Google’s finger in every pot?
The folks at WhatIfGoogleDoesIt.com have decided to use crowdsourcing in order to at least give startup founders some verbal ammunition when the inevitable “What if Google does it?” question comes up during a VC pitch or demo. My favorite user-contributed answer so far, aside from the one above:
“Clearly, the appropriate response is to release an inferior and expensive product, then dump millions into advertising to make it look ubiquitous. That’s how Microsoft manages to compete, anyway.”
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...