Groupon takes one more step towards being a content company today and announces the launch of a series of beauty deals curated by InStyle editors. As an offshoot of the InStyle Beauty Black Book offering in the October InStyle issue, the magazine has curated a three day promotion offering half off or more discounts on each beauty related deal at six different salons and spas nationwide starting today.
Again, this is notable because Groupon, which features some pretty interesting creative itself, is expanding its reach through media properties, having already partnering up with McClatchy and Media General and today InStyle on social shopping deals.
The future of media is in daily deals. I kid you not.
Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 565 cities around the world. By promising businesses a minimum number of customers, Groupon can offer deals that aren’t available elsewhere. Groupon brings buyers and sellers together in a fun and collaborative way that offers the consumer an unbeatable deal, and businesses a large number of new customers. To date, it has saved consumers more than $300 million and claims it...