• Sugar Inc. Buys Virtual Fashion Shopping Assistant MyPerfectSale

    Thursday, October 14th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Women’s media network Sugar Inc. has acquired MyPerfectSale, a virtual fashion shopping service. Terms of the deal were not dicslosed.

    MyPerfectSale is an an online shopping destination that sends over twelve million customized email sale alerts per month. On the site, you specify the brands, sizes of clothing, shoes and more; and the site will aggregate items from retail sales around the web in daily emails. So if I specified that I like Tory Burch shoes and clothes, MyPerfectSale would send me daily emails with links to items on sale from the designer from around the web.

    The site also runs DesignerApparel.com, a shopping search engine for the designer apparel and accessories space..

    Sugar will continue to operate MyPerfectSale in the U.S. and expand the service into international markets, including UK, Japan, France, Germany and Australia. The startup’s eight employees will be joining Sugar’s team.

    This is Sugar Inc.’s second public acquisition this year; the company bought daily deal site FreshGuide in June. And Sugar recently launched Facebook game Retail Therapy.

    Company: Sugar
    Website: sugarinc.com
    Launch Date: April 1, 2006
    Funding: $46M

    Sugar’s mission is to entertain and delight its audience with insanely addictive content and commerce. Through an online global network, Sugar brings to life what is personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. Sugar has over 25 million monthly unique visitors worldwide. The company was founded in 2006 by Lisa and Brian Sugar and is backed by leading investors Sequoia Capital and Institutional Venture...

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