Social Q&A sites seem to be springing up all over the place these days. There’s Quora and Formspring, and even the way you train Hunch is by answering a series of personal questions. But those are all general purpose question sites. A brand new site called HowMutch cuts right to the chase and only asks one type of question: How much would you pay, or would someone have to pay you, to do X?
Some typical questions include:
How much would someone have to pay you to lick a subway pole?
How much would you pay per month for unlimited coffee at Starbucks?
How much would you pay to have a million followers on Twitter?
How much would you pay to have lunch with Fred Wilson?
After you answer, it tells you how your price compares to the median price everyone else gave. You can also see more stats, or ask your friends on Facebook and/or Twitter to answer the question. It’s pretty simple, but the questions are fun,and you get immediate feedback when you see how everyone else answered the same question.
If HowMutch can gain a following of people to come back and keep answering questions, it can start inserting questions from companies and brands. “Charging brands for their own questions is the business model,” confirms CEO Ari Greenberg. For instance, Starbucks might want to know how much people would be willing to pay for an unlimited amount of coffee. Amazon might ask how much a subscription to every book on the Kindle might be worth.
Big companies already routinely pay for this kind of research, as much as $500 to $1,000 per question for a national sample of consumers. HowMutchwill also collect demographic information, which brands require. But the trick will be to make the branded questions just as interesting as the other ones.
“We’re thinking that questions from brands won’t make up more than 10% of the questions on the site,” says Greenberg. “We’ll probably mark them as ‘Partner Questions’ and in addition, we may offer rewards such as, cash, Facebook credits, or unique product samples to users who answer these brand questions.”
Before any of that happens, however, it has to attract consumers to its site. How much would they have to pay you to answer these questions, or would you answer them for free?
Everyone has a price. What’s yours? Take that concept and make a website out of it, and you get HowMutch, a price discovery engine. HowMutch asks its users various questions aimed at finding out how much it would take for you to do something unusual. For example, “How much would someone have to pay you to lick a subway pole?” After entering your personal price, HowMutch tells you how other people answered the same question, providing answer metrics (average, mean...
Quora, founded in June 2009, first launched in private beta in January 2010. Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question. One way you can think of it is as a cache for the research that people do looking things up on the web and asking...
Hunch is a consumer web application that is building the “taste graph” of the internet, mapping every person on the internet to every entity on the internet and their affinity for that entity. An entity could be a web site, a cookbook, a hotel room, a celebrity, a restaurant, etc. Hunch creates a taste profile by asking them a series of questions which range from serious to profound and subsequently can make recommendations personalized to that user, which live in...
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