Twitter's @OnTheRoad Video Is Way Cooler Than You

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Thursday, October 14th, 2010

Yesterday we wrote about Twitter’s @OnTheRoad, a project where Twitter Design Researcher Mark Trammell will travel across North America to discover “how people use Twitter.”

Today Twitter VP of Communications Sean Garrett tweeted out this video, directed by Trammell and Bolt Peter’s Nate Bolt, somehow connected to the project even though it’s really hard to tell at first, especially if you’re watching the exceptionally precious video without an advanced degree in Post-Structuralist Art Theory.

Okay so the truck kind of gives it away, you say. Also the dog wagging its tail in the beginning, that’s what tipped you off.

My point? Somebody, anybody please start a LookAtThisFuckingTwitterHipster (or “Twipster” if you will …) Tumblr. I’ve got your first post, right here.

You can follow OnTheRoad on Twitter at @OnTheRoad. Video stills, below.


Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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Person: Mark Trammell
Website: marktrammell.com
Companies: Twitter, Digg

Mark Trammell is an employee at Twitter, where he is working to design a user research product. He joined Twitter from Digg in late September of 2009. While at Digg, Trammell worked on user experience.

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